Web Hosting Blog - Host Color

Today we’re updating our marketing campaigns with different advertising networks, a job that takes plenty of time and keeps at least one person in front of various campaign management screens for the whole day. Well I don’t think we’ll finish with this today but at least can try to do it. Let me tell you what’s new in Host Color’s marketing.

The first thing we decided is to stop using in-house tracking URLs to count the traffic that comes to our pages. I would reveal that we will try how does Google Analitics work for our website with its full functionality. We’ve been reluctant to use it and kept to our own tracking system. It however uses tracking numbers which I believe don’t work as good as if the clean, original URLs of landing pages.

The marketing goals of our revamped marketing strategy are:

• To show a variety of quality web hosting service plans and products to the prospective customers by directing them to 3rd level landing pages
• To explain them our new approach to web hosting business
• To deliver message that “Web hosting is about people, not about gigabytes” and to ourselves from the whole bunch of overselling web hosts that flooded the industry
• To present of smart Virtuozzo powered VPS Hosting plans
• To attract business customers’ attention to Host Color’s reliable Dedicated Hosting services in U.S. and Europe

Alongisde with the remaked Google Adwords campaign we’re launching a number of text ads in online versions of some of the most popular American newspapers.

Another thing we’re doing is to attract website owners who oppose to overselling trend in web hosting and who prefer to have their websites hosted from risk free quality hosting providers. We do this by setting up web hosting services by covering various areas of web business activity.

Let me also tell you that we do not “buy customers”. “Buying customers” is a slang in web hosting business which refers to the concept that every customer costs something. Web hosts usually “buy and sell” customer on rates between 0.8 and 1.5 of their annual value. So if a website owner pays $100 for web hosting that means he or she can be “sold” to another web hosting company between $80 and $150 per month. We don’t do this!

The reason is simple. When someone chooses Host Color as a web hosting service provider this is because they like the wey we do web hosting and do not expect to get “sold”. This is one of the main differencies between Host Color and other shared web hosts. We do not trade our customers, we serve them.

Let’s now get back to marketing job. Once it is competed i would reveal some parts of our marketing strategy.