The Web Hosting Blog of Host Color

The question “What do to to get high rank in the local Google or other local SE?” is one of those that I use to find in most quality discussion board around the web. I’ve seen it today in Web Hosting Talk as well. That why we decided to share our experience with you and to say in brief what works best for the local website SEO.

Relevant Content

“Content in your local language”, this is the best formula to get ranked among the first results in the local search engine results pages (SERPs). If you have a website in Italian language, this is the most important indicator, which will put you on top of the local search. You need quality, unique content and a regularly updated website. The same is with any language. If you speak Hebrew, Greek or any other unique language than create content that would make your website important for the local Internet users. The domain name for a Hebrew or Greek website could be even Mexican, and it can still rank top.

The Web Address (Domain Name)

The domain name is also important for the local search as far as it say to the SE spiders that the website is connected to the local market. If for some reason it is not relevant to the local market, then the SE will classify the pages hosted under the domain as less important. A combination of a content on local language, which is related to the local market used under a national domain name kicks asses.

Local IP Address

Internet is not just about the content. It is about the numbers. If you host your website under any local IP address in New Delhi it will be associated with India and probably with any local field of activity. Even if your domain name is not dot-In, the website still will be a SEO friendly in the local SERP. Of course the content here is very important.

Host Color’s Advice About High Rank In Local SERP

The most powerful identification with any regional, national, local market is the website content. So even if you are using Mexican Top-level domain (TLD), but your website is in your national language, the Search Engines will find your web pages for the local audience. The national TLD and the local IP Address also work, but not as good as the content.

Try to combine 2 of the above mentioned 3 indicators - local content, national domain name, and local IP address. A combination of “Content + National Domain” works best.

And when it comes to local search do not forget that Host Color offers web hosting services from 2 different data centers - one in Indiana, U.S. and another in Amsterdam, The Netherlands. We also offer one of the lowest prices for national domain names you might find on the market.